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Ash - Winter

2022 Les Initiés
set supervision, 3D | CGI, look development

For the ASH 2022 Winter campaign, we continued our collaboration with Les Initiés, bringing the fall campaign's plants into a new, frosty environment. This time, we placed the same plants inside giant ice blocks, adding a unique twist to the concept.

Our challenge was to find the right visual balance, ensuring the plants looked natural within the ice while maintaining the futuristic, otherworldly vibe. We contributed to the creation of digital images and social media content, further expanding the campaign's narrative.

This was part of a two-part campaign, with Les Initiés bringing us on board for the fall and winter segments."

  • 4 shots
  • 8 still images w/ VFX"

    vfx

  • VFX Supervisor
    Félix Pirritano
  • On-set VFX supervisor
    Félix Pirritano