YOU™ is a short film directed by Bunny Kinney, created for the Museum of the Future in Dubai. Set in a dystopian future where individuals can replace their faces, the film explores themes of identity and technology.
Our role in this project involved gathering crucial data on set, where we spent hours filming the actors to capture the necessary footage for the deepfake effects. Since the actors weren't well-known, this was the only source of information we could use to create the deepfake faces.
A key aspect of our contribution was the integration of deepfake technology, aiming for an uncanny and unsettling look rather than realism, aligning with Bunny Kinney's creative vision. This required meticulous calculations and testing to achieve the desired effect.
Bunny Kinney, known for his role as Creative Director at NOWNESS, has a distinct creative vision that blends surreal, thought-provoking aesthetics with storytelling. This project was a unique opportunity to collaborate with him and explore new ways of using visual effects in a narrative context.